“Himekaji (sometimes written as Hime-Kaji) meaning ‘Casual Princess’, is a sub-style of Gyaru. It is the casual alternative to Himegyaru and a style that requires less upkeep. The style itself is very similar to that of Roma Gyaru but has its own key differences, including more lace and pink being the most consistent colour used in co-ords.

The style itself is often lumped together under the Himegyaru style, but it can be considered its own style. That being said, Himekaji is often worn by many Himegyaru on occasions they wish to go for a more casual and comfortable look.” - ​The gyaru wiki

Popular Himekaji brands are Ank Rouge and Lizlisa.

Lizlisa started out as a Himekaji clothing brand but has increased in popularity so much it is sometimes given its own sub-sub-style as“Lizlisa-kei”.